Making Money as a Blogger
These days, there are blogs out there for almost every subject possible. From being frugal, parenting, travel and even blogs on how to start your own blog! So why not jump on the bandwagon and bag yourself some extra income?
Before starting your blog, consider your niche. This is an important step if you want your blog to be successful as there are so many blogs already out there. You need something that you can write about regularly, that’ll be interesting to other people, and that will (hopefully) be profitable too.
Once you’ve got your topic of choice and have plenty of ideas go, go, go! Don’t worry too much about the design to start with, you should spend the time writing as well as you can, developing your style and tone of voice, and the jazzy layout can come later. There are lots of predesigned themes available so you don’t have to worry about employing a developer or learning coding yourself.
Once you’re set up, it’s time to upload great content. Keep it interesting, knowledgeable and try to come up with an unique selling point (USP) which will make you stand out from the other hundreds of bloggers publishing new posts every day.
Now it’s time to build up your audience through promotion. Read up on some basic SEO and start plugging yourself on social media – the important thing is getting the word out there. Consider your target market when it comes to choosing a social network. For example, if it’s for businesswomen look to LinkedIn or if it is about fashion maybe Instagram is your best bet.
Now you hopefully have a blog with a good readership, how are you going to make money…?
AdSense Display cost per click ads on your blog so you will be paid every time someone clicks on them. If your blog brings in a high level of traffic, then displaying Google Ads can be a quick and easy way to make a steady revenue.
Sponsored Posts A sponsored post is another way to make money – this type of arrangement means you can publish a post that features a product/service from a company and get paid to do so. Make sure you make it clear that your post is advertising, or you can get in trouble with the ASA. Read their social media guidance if you’re not sure.
Outreach Feel free to speak to companies directly and ask if they’d like to feature in one of your posts in return for payment – don’t just wait for them to come to you. They might not have come across you before, so explain how your blog could benefit their brand.
Diversify Once your blog is fully set up think about creating a presence on other social media channels where you can bring in additional revenue. Create a presence on Twitter, Instagram or/and Facebook and then when creating sponsored content for your blog offer more promotion across social so the brand reaches an even larger amount of people.
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