Summary of 2016
As we approach the end of a blockbuster year, we thought we’d sum up (as best we can) the key events and stand out numbers that have caught our eye over the past twelve months.
There are a few here which will certainly catch yours too.
Although many will argue Rio didn’t live up to the hype and grandeur of London 2012, there were still some monumental stats to come out of this year’s Olympics. Britain of course reached a record haul of 67 medals including 27 gold, whilst half of the entire world population tuned in with over 350,000 viewing hours, making it the most watched sporting event, ever.
The digital music service that gives access to millions of songs has had another strong year. Spotify saw large subscription growth whilst individual song streams also saw a major boost. The most popular song of 2016? ‘One Dance’ by Drake with a massive 999 million streams.
Biggest Lottery Wins
Two lottery records were comprehensively beaten in the first month of the year. On 9th January, two lucky winners split a UK Lotto jackpot of £66.1m, whilst four days later in the USA, a whopping $1.6bn was split between three ecstatic (we assume) Powerball players.
This was probably one the most fascinating political events in history. Donald Trump and Hilary Clinton, arguably both huge rank outsiders in the US presidential race, competed in what was a gruelling, fierce and heated political campaign which captivated the entire world. It also had the highest number of American voters with a total of 134 million citizens casting their vote as we all watched on in eager anticipation.
Another political event which shook the world. On 23rd June, Britain voted to leave the EU by 52% to 48% in what has been argued to be the most important public vote of a generation. As with the election of Donald Trump, the result was largely unexpected, further adding to its impact not just here in the UK but across Europe and wider.
It was another bumper year for social media. With just over half the world’s population owning an account of some description, the online market of social users is big business with increasingly massive numbers of all forms emerging. Twitter user and popular gamer @Rubiu5 hit a record 1,389,500 retweets with his relatively simple “LIMONADA” tweet on 20th August, highlighting the viral potential and value of the social giants.
Most Viewed Music Video
YouTube also unsurprisingly broke many of its own records in 2016. Average watch times were up, the number of users were up, total hours consumed were up – you get the idea. However, what was the most watched video of 2016? It was the official music video for ‘Work from Home’ by Fifth Harmony feat. Ty Dolla $ign with a substantial 1.2 billion total views (and counting).
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